Add spaces: GoogleShoppinghasbeena‘gamechanger’–increasingturnoverandreducingmarketingcostsperconversion.

Answer: Google Shopping has been a ‘game changer’ – increasing turnover and reducing marketing costs per conversion.

Add spaces: Perhapstheyaren’treallynextactions.Oftenthereareprojectsonourlistthataredisguisedasactions.Seeifthetaskactuallyinvolvesmorethanonestep(forexample,“CallLarry”mightactuallybe,“CallNinatogetLarry’snumber”),andthenputtherealnextactiononyourlistinstead.

Answer: Perhaps they aren’t really next actions. Often there are projects on our list that are disguised as actions. See if the task actually involves more than one step (for example, “Call Larry” might actually be, “Call Nina to get Larry’s number”), and then put the real next action on your list instead.

Add spaces: Theytalkaboutenteringthe"eternalsleep"or"eternalrest".

Answer:
They talk about entering the "eternal sleep" or "eternal rest".