Wedidtheresearchandlookedatwhatsimulationcoulddo.Wepilotedit,itworkedreallywellandwe’vebuiltonthat.Wefeelwe’recomingatitinadifferentway,andaddingvaluebecausewe’renotduplicatingwhatotherpeoplearedoing.”
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We did the research and looked at what simulation could do. We piloted it, it worked really well and we’ve built on that. We feel we’re coming at it in a different way, and adding value because we’re not duplicating what other people are doing.”