since 1983 he predicted the rise of global marketing, when the economist theodore levitt of harvard business school, anticipated, "globalisation has arrived and in no time global companies sell their products and services in the same way anywhere in the world" .

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Since 1983 he predicted the rise of global marketing, when the economist Theodore Levitt of Harvard Business School, anticipated, "Globalisation has arrived and in no time global companies sell their products and services in the same way anywhere in the world" .