MortenMünsteristhemanagingdirectorofTNC.HehasworkedwithnudgingandbehavioraldesignforsuchcustomersasSiemens,Novozymes,GlaxoSmithKlineandNordea.HeistheauthorofthebookThePowerofRelations,whichdealswiththelast40yearsofresearchinbehaviorismandhowtouseittochangethewaypeopleact.He’salsothefounderofScandinaviaslargestblogonbehavioralchange,Overbevisende.dk.

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Morten Münster is the managing director of TNC. He has worked with nudging and behavioral design for such customers as Siemens, Novozymes, GlaxoSmithKline and Nordea. He is the author of the book The Power of Relations, which deals with the last 40 years of research in behaviorism and how to use it to change the way people act. He’s also the founder of Scandinavias largest blog on behavioral change, Overbevisende.dk.