This text is missing some spaces, please add them: Theproducershouldfocusenvironmentaleffortsonreducingenergyconsumption,reducingconsumptionofpesticidesduringcultivationofcotton,minimisingwasteetc.,ratherthatlookingfornewreactivedyes.
The producer should focus environmental efforts on reducing energy consumption, reducing consumption of pesticides during cultivation of cotton, minimising waste etc., rather that looking for new reactive dyes.