Inessence,theaccountmanagerwillalwaysbeactiveinoneofthesefourquadrants,buttheamountoftimeandeffortspentineachareaneedstobecompletelyintunewiththeclientexpectationandobjectives.
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In essence, the account manager will always be active in one of these four quadrants, but the amount of time and effort spent in each area needs to be completely in tune with the client expectation and objectives.