it may seem like an obvious exercise, but business and it managers need to do more to pinpoint exactly where their apis can deliver. the mckinsey team recommends analyzing customer journeys as a good start. “one bank pulled business and technology professionals into a joint team and tasked them with identifying where apis could help resolve several longstanding customer pain points,” they relate.”their review revealed opportunities to develop advanced calculator apis capable of pulling from multiple sets of data, know-your-customer apis, and product-aggregation apis that could help customers access needed information more quickly and cut down on form-filling requests.

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It may seem like an obvious exercise, but business and IT managers need to do more to pinpoint exactly where their APIs can deliver. The McKinsey team recommends analyzing customer journeys as a good start. “One bank pulled business and technology professionals into a joint team and tasked them with identifying where APIs could help resolve several longstanding customer pain points,” they relate.”Their review revealed opportunities to develop advanced calculator APIs capable of pulling from multiple sets of data, know-your-customer APIs, and product-aggregation APIs that could help customers access needed information more quickly and cut down on form-filling requests.