Thequestionnaireapproachwaschosenforthisresearchbecauseanoverviewofthebarriersencounteredbyhospitalityfirmshavinganyformofonlinepresenceisresearchedalongwiththeperceivedbenefitstheconsumersencounterasaresult.
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The questionnaire approach was chosen for this research because an overview of the barriers encountered by hospitality firms having any form of online presence is researched along with the perceived benefits the consumers encounter as a result.